Preference Falsification

Preference Falsification

It is a universally pervasive phenomenon where we misrepresent publicly what we really think or believe or want privately due to fearing the possible consequences or to a benefit we may receive.

It can happen in settings like in the government, the academe, and even just between a group of friends.

Claudia Stark (@claudias) - Profile Photo



Self Improvement


Many studies were done to correlate conformity and social pressure with preference falsification and it turns out that:

People adapt to conform to the beliefs of other people because they lack the reliable information needed, and in the absence of trustworthy information, the only sensible reaction is to conform.

  • It brings upon discomfort to the falsifier -- which makes them feel like they are living a lie temporarily, sometimes chronically.
  • It also has a stabilizing and constraining effect where it serves to filter out inclinations that people consider illicit and would rather not have.

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.



People tend to conform to behaviors that are common among other people, even when they know that those people did not make their choices freely, and when the decision does not mirror their own desires. 

Generally, gossiping has a bad reputation. It is called the faceless demon that breaks hearts and ruins careers. It is also termed as the three-pronged tongue that kills the teller, listener, and the person being gossiped about, all at once.

The Ironic Process Theory
  • It is the psychological process where a person tries to suppress certain thoughts but ironically ends up thinking about them instead.
  • It was first explored by Daniel Wegner in 1987.
  • Also known as the ironic rebound and the white bear problem. For example, when you try to suppress yourself from thinking of a white bear or a pink elephant, you're more likely to imagine one instead.

❤️ Brainstash Inc.