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It is a universally pervasive phenomenon where we misrepresent publicly what we really think or believe or want privately due to fearing the possible consequences or to a benefit we may receive.
It can happen in settings like in the government, the academe, and even just between a group of friends.
Many studies were done to correlate conformity and social pressure with preference falsification and it turns out that:
People adapt to conform to the beliefs of other people because they lack the reliable information needed, and in the absence of trustworthy information, the only sensible reaction is to conform.
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