1. Creativity is only needed at the top. The truth is that creativity applies to everything. The executives are not only the ones who experience conflict, everyone does.
  2. People are creative (or not) based on what they do. But creativity does not only appear for artistic people. It manifests in every field.
  3. Creativity can’t be developed. But creativity is not born, it is developed by continuous practice and focus.
  4. "Creativity isn’t my job". In reality, creativity must be applied at all levels. Everyone could benefit from being creative.
  5. _"My technical skills and experience are enough." _The truth is those skills and experiences could be enhanced with creativity. Don't just rely on what you know, be creative in applying it.
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