Clothing as part of our identity

In a professional setting, our identity is largely governed by the perception of our peers, colleagues and bosses,

Our ‘image’ depends on how they measure the impact of our behaviour and actions, how our character is perceived and how we are compared with others. We cultivate our image as ...

When we meet new people, we may be tempted to ask what they do. We use the idea that our identity is linked to what we do.

What's more revealing are the psychological requirements and consequences of jobs - the mindset the job creates and how it limits us....

Having a strong emotional connection with the brand makes many of us succumb to the famous reality distortion field, where we are absolutely okay with paying top dollar for their products.

The truth is we are not buying the product, but are enhancing our own identity due to the su...