deepstash

Beta

Myths About Creativity You Should Never Believe

Resources and funding for innovation

There is no evidence that the amount of money invested in innovation yields better creativity. In fact, it is better to innovate with limited resources because you are being effective and efficient at the same time.

You are able to utilize what's available and turn it into great ideas.

93 SAVES


This is a professional note extracted from an online article.

Read more efficiently

Save what inspires you

Remember anything

IDEA EXTRACTED FROM:

Myths About Creativity You Should Never Believe

Myths About Creativity You Should Never Believe

https://www.inc.com/yoram-solomon/9-biggest-myths-about-creativity-you-should-never-believe.html

inc.com

9

Key Ideas

Innovation and Creativity

Creativity is about formulating new original ideas, while innovation is about how those ideas are being incorporated to produce and introduce new, useful, and feasible products, services, processes, or business models by an organization.

Those two are related where the output depends on the input since "innovation is the implementation of creative ideas."

Innovation in Entrepreneurship and Startups

Innovation can be achieved by mature, large companies, not only by startups.

While most innovation comes from startup companies, some of the top innovative companies are mature and large (Apple was founded in 1976 and generates $228 billion. Google: 1998, $78 billion, Microsoft: 1975, $87 billion.) The myth acts as a self-fulfilling prophecy and deters large companies from attempting to innovate like startups.

Being born creative

Creativity can be learned and exercised.

It can be affected by your practices, how you expose yourself to old ideas, procrastinate to let them incubate, trigger the combination of those ideas into new ones, and relax to let it happen. Great ideas might feel accidental, but they are not.

Increasing innovation organically

Just as individuals can increase their creativity levels, so can companies:

  • Hire more creative people: people who have invested efforts in becoming more creative.
  • Create a climate that motivates those individuals (and teams) to be more creative.
  • Institute an effective mechanism of self-selection of creative ideas to implement them.

Driving innovation

Driving innovation is not effective. You cannot mandate it. You cannot force employees to be creative, but you can let them know that trying things and failing is acceptable, as long as they learn from this process.

You can promote the behaviors that increase creativity, and discourage and eliminate the behaviors that discourage it.

Time and space for creativity

You cannot control where and when ideas will happen. You can only create an environment in which employees and teams will become more creative, and processes for the organization to implement the best ideas.

But this environment needs to exist seven days a week, 24 hours a day, and in every office and meeting room.

Financial incentives and creativity

Not only do financial incentives fail to increase creativity, but experiments also show that they actually reduce it.

Financial incentives have been proven to increase productivity in simple and repetitive tasks. They fall under the category of extrinsic motivation. However, complex tasks, especially the creation of new ideas, are motivated intrinsically, within the task itself.

Resources and funding for innovation

There is no evidence that the amount of money invested in innovation yields better creativity. In fact, it is better to innovate with limited resources because you are being effective and efficient at the same time.

You are able to utilize what's available and turn it into great ideas.

Innovation initiatives in organizations

Innovation initiatives don't need to be implemented throughout the entire organization.

Autonomy and freedom from processes and bureaucracy belong in some areas of the company, but not all of them. Your creative teams, those responsible for developing new ideas, need to be free of bureaucracy and regulations that do not apply to them.

EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

The Eureka Myth
The Eureka Myth

There is a big misconception that ideas generate like a flash.

Researches show that such insights are actually the culminating result of prior hard work on a problem. Itt&#...

The Breed Myth

A lot of people think that creative ability is a trait inherent in one’s heritage or genes. In fact, there is no such thing as a creative breed.

Creative minds are not born, they are made. People who have confidence in themselves and work the hardest on a problem are the ones most likely to come up with a creative solution.

The Originality Myth

There's a long-standing myth about intellectual property - the idea that a creative idea is proprietary to the person who thought of it.

But history and empirical research revealed that new ideas are actually combinations of older ideas and that sharing those helps generate more innovation.

7 more ideas

The right side of the brain
The right side of the brain

Creativity isn’t the preserve of one side of the brain, and it isn’t a talent confined to people with a special kind of brain. If you’re human and you’ve got a brain, you’re capabl...

The “Eureka!” moment

This myth encourages the belief that creativity is a passive process. It suggests you have to wait and hope that you’ll make a breakthrough.

That Eureka moment is actually the last step in a long, involved process and not the only step. For this to happen, your unconscious mind needs material to work with. You have to put in the hard work of studying and mastering your field and exposing yourself to different perspectives.

The lone, eccentric geniuses

In reality, creativity is a team sport.

The lone genius myth is a stereotype and it’s unhelpful because it suggests the route to innovation is to cut oneself off from colleagues and collaboration. You need a modest amount of intelligence to be creative, but extremely high IQ is neither sufficient nor necessary for being an innovator.

2 more ideas

Constraints vs Obstacles

Constraints are viewed as obstacles. The common wisdom regarding obstacles suggests that we have to remove all constraints.

We tend to believe that by getting rid of all rules and regulations...

Embracing Constraints

New research suggests that managers can innovate better by embracing and working with constraints, instead of viewing them as a hindrance to innovation.

The Mind Needs A Challenge

When there are no challenges in the creative process, complacency comes in, and people tend to go for the most intuitive and easy ideas rather than investing in the development of better but difficult to implement ideas.

2 more ideas