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Myths About Creativity You Should Never Believe

inc.com

Innovation and Creativity

Creativity is about formulating new original ideas, while innovation is about how those ideas are being incorporated to produce and introduce new, useful, and feasible products, services, processes, or business models by an organization.

Those two are rela...

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Innovation in Entrepreneurship and Startups

Innovation can be achieved by mature, large companies, not only by startups.

While most innovation comes from startup companies, some of the top innovative companies are mature and large (Apple was founded in 1976 and generates $228 billion. Google: 1998, $78 billi...

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Creativity can be learned and exercised.

It can be affected by your practices, how you expose yourself to old ideas, procrastinate to let them incubate, trigger the combination of those ideas into new ones, and relax to let it happen. Great ideas might feel accidental, but...

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Increasing innovation organically

Just as individuals can increase their creativity levels, so can companies:

  • Hire more creative people: people who have invested efforts in becoming more creative.
  • Create a climate that motivates those individuals (and teams) to be more crea...

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Driving innovation is not effective. You cannot mandate it. You cannot force employees to be creative, but you can let them know that trying things and failing is acceptable, as long as they learn from this process.

You can promote the behaviors that increase creativity, a...

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You cannot control where and when ideas will happen. You can only create an environment in which employees and teams will become more creative, and processes for the organization to implement the best ideas.

But this environment needs to exist seven days a week, 24 hours ...

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Not only do financial incentives fail to increase creativity, but experiments also show that they actually reduce it.

Financial incentives have been proven to increase productivity in simple and repetitive tasks. They fall under the category of extrinsic motivation. Howev...

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Resources and funding for innovation

There is no evidence that the amount of money invested in innovation yields better creativity. In fact, it is better to innovate with limited resources because you are being effective and efficient at the same time.

You are able to utilize what's available and turn it into...

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Innovation initiatives don't need to be implemented throughout the entire organization.

Autonomy and freedom from processes and bureaucracy belong in some areas of the company, but not all of them. Your creative teams, those responsible for developing new ideas, need to b...

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