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People enjoy being scared out of their skin in a controlled environment. They will flock to attractions that can guarantee that they will get a fright.
Haunted attractions, horror movies and other forms of scary entertainment all share the same components that help to have a fun scary time.
According to a 2008 study, dopamine is responsible for feelings of accomplishment and rewards, but it's also been linked to averse emotions like fear and dread.
People who enjoy fearful or risky situations tend to get more out of being scared out of their wits because they end up with higher levels of dopamine. Adrenaline, which is also released during dangerous moments, is also perceived as enjoyable by some.
A recent study looked at why people enjoy a good fright and found that it creates a sort of euphoria that lowers stress levels.
There seems to be a sweet spot for enjoyment where the fright is not too scary nor too weak, but just enough to be enjoyable.
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