In the perfect world, you would not need to promote and brand yourself. But in the real world, style will get you farther than substance. Research shows that connections, impressions, and showmanship beat talent and potential.
What to do: Your brand is more important to your career success than your work. This means you should learn how to (humbly) be your loudest cheerleader. Observe people in power and try to understand what problems they want to solve. Then show and tell how you can help.
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A personal brand is how you present yourself to the world.
Be sure to clearly communicate who you are and what you do. Set short and long-term career goals for yourself and continuously reevaluate them over time.
Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.
Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional ...
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