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In the perfect world, you would not need to promote and brand yourself. But in the real world, style will get you farther than substance. Research shows that connections, impressions, and showmanship beat talent and potential.
What to do: Your brand is more important to your career success than your work. This means you should learn how to (humbly) be your loudest cheerleader. Observe people in power and try to understand what problems they want to solve. Then show and tell how you can help.
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The most common career tips are:
Data and research suggest that it is better to ignore this kind of advice as it i...
This is only useful advice if your passion aligns with the job market demand. Passions are also short-lived - you may be passionate about writing, but next year you might be passionate about animation. Narrowing down on your passion and the industries you love will limit your perspective and hamp...
Focusing on your strengths is much easier than keeping your weaknesses in check. But this exactly what you need to do. For example, the smartest person who lacks empathy and humility will seem arrogant and cold.
What to do: If you want to adapt to the real world a...
In work settings, people don't want to see your unfiltered and unchecked personality. In job interviews, people are interested in the best version of you.
What to do: In any high-stakes situation, you will be rewarded if you manage your public image and di...
Chief Mom, wife and daugher.
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A personal brand is how you present yourself to the world.
Be sure to clearly communicate who you are and what you do. Set short and long-term career goals for yourself and continuously reevaluate them over time.
Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.
Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional ...
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