"Let your achievements speak for themselves."
In the perfect world, you would not need to promote and brand yourself. But in the real world, style will get you farther than substance. Research shows that connections, impressions, and showmanship beat talent and potential.
What to do: Your brand is more important to your career success than your work. This means you should learn how to (humbly) be your loudest cheerleader. Observe people in power and try to understand what problems they want to solve. Then show and tell how you can help.
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