Learn more about moneyandinvestments with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
The economy of attention
The high-level concept is of monetizing attention is:
The advertiser sends a payment in token along with ads to users in a locked state Xa.
As the users view the ads, the flow of payments unlocks:
- ... keeping part of the payment for their own wallet (Xu)
- passing on shares of the payment to Brave (Xb) and
- passing the remainder on to the Publisher (Xa-Xu-Xb).
The token collected can be used to pay for premium access or to change it for ETH.
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47 reads
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The Ad-Tech Fiasco
The ad-tech ecosystem is a bewildering variety of middlemen & complexity (agencies, trading desks, demand-side platforms, network exchanges, yield optimization, rich media vendors etc):
- Users suffer from digital pollution: they have lost their privacy and have...
20
52 reads
“Attention is a commodity, like wheat, pork bellies, or crude oil. Existing industries have long depended on it to drive sales. And the new industries of the twentieth century turned it into a form of currency they could mint. Beginning with radio, each ...
TIM WU, ATTENTION BROKERS
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58 reads
Tracking attention in the browser
User attention is anonymously monitored in the Brave browser, a fast open source, privacy-focused browser that blocks invasive ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.
Brave cuts out all third-party t...
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40 reads
Basic Attention Token (BAT)
It is a token for the decentralized ad exchange. BAT connects advertisers, publishers, and users, creating a new, efficient marketplace.
The token is based on Ethereum technology, an open-source, blockchain-based distributed computing platform with smart contracts. The token is derived fro...
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264 reads
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IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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Although there are other message services like Fedwire, Ripple, and Clearing House Interbank Payments System (CHIPS), SWIFT continues to retain its dominant position in the market. Its success is attributed to how it continually adds new message codes to transmit different financial transactions....
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Many companies are making daring affirmations that binaural beats work like “digital drugs” to “biohack” your brain, that have the power to unlock your memory and creativity while keeping away stress, headaches and insomnia. An entire industry has sprung up around the concept.
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