The economy of attention
The high-level concept is of monetizing attention is:
The advertiser sends a payment in token along with ads to users in a locked state Xa.
As the users view the ads, the flow of payments unlocks:
- ... keeping part of the payment for their own wallet (Xu)
- passing on shares of the payment to Brave (Xb) and
- passing the remainder on to the Publisher (Xa-Xu-Xb).
The token collected can be used to pay for premium access or to change it for ETH.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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How to use storytelling to influence and persuade
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