If you’re asked to predict whether a particular horse will win a race or a particular politician will win an election, the more internal details you learn about any particular scenario—physical qualities of the specific horse, the background and strategy of the particular politician—the more likely you are to say that the scenario you are investigating will occur.
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Understand Your Audience’s Search Intent
The second step in the Ultimate Success Formula is to develop a strategy that will move you towards your outcome. Again, the more specific your goal is, the easier it is to develop an appropriate strategy.
You can have all the drive and energy, but without the right strategy, you will never...
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