Seth Godin, author of some of the most popular career writing in the world, wrote a book disparaging the idea that “quitters never win.” Godin argued that “winners”—he generally meant individuals who reach the apex of their domain—quit fast and often when they detect that a plan is not the best fit, and do not feel bad about it. “We fail,” he wrote, when we stick with “tasks we don’t have the guts to quit.” Godin clearly did not advocate quitting simply because a pursuit is difficult. Persevering through difficulty is a competitive advantage for any traveler of a long road, but he suggested that knowing when to quit is such a big strategic advantage that every single person, before undertaking an endeavor, should enumerate conditions under which they should quit. The important trick, he said, is staying attuned to whether switching is simply a failure of perseverance, or astute recognition that better matches are available.
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The Dip is a mind-changer, laying the ground work for a shift in how we look at perseverance and quitting. In it, Godin states that, “Most of the time, we deal with the obstacles by persevering. Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince...
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