When Movie Trailers Give Away The Entire Movie
Movie studios spend millions marketing their product and show multiple versions of trailers to test audiences before releasing the final set of trailers that, more often than not, have the entire movie spelt out for the audience.
This technique is a necessary evil and has become a mainstay of Hollywood trailers despite intense criticism.
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The reasons movie studios give out major plot points in their trailers:
Contagion, Steven Soderbergh’s 2011 movie about a deadly pandemic has regained popularity due to the ongoing virus outbreak.
The movie is as much about the way disease gets amplified by people’s relationships to the truth, as it is about viral transmission.
When we hear an old and forgotten song on the radio (or at the coffee shop), we experience a warm and pleasant surprise. We didn’t expect to hear that favourite song of ours and here it is, already playing and making our day better.
Once we download that same song on Apple Music or Spotify, it is lying there on our playlist, and we can play it anytime. But playing it by choice does not provide the same thrill we got when listening to it by chance. This phenomenon of being happy by a lucky surprise is called serendipity.
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