When Movie Trailers Give Away The Entire Movie

When Movie Trailers Give Away The Entire Movie

Movie studios spend millions marketing their product and show multiple versions of trailers to test audiences before releasing the final set of trailers that, more often than not, have the entire movie spelt out for the audience.

This technique is a necessary evil and has become a mainstay of Hollywood trailers despite intense criticism.

James Cooper (@jamesthecooper) - Profile Photo



Self Improvement


The reasons movie studios give out major plot points in their trailers:

  1. The audience likes to see in advance what they would be paying to see.
  2. Big moments evoke a strong audience response and are therefore memorable.
  3. Major plot points being revealed in the trailer makes the audience understand the product better, and makes the movie familiar and likeable, with no surprises.
  4. Trailers (with the entire movie packed in three minutes) are targeted at people who may not be so tuned in and would decide on watching the movie after seeing the promo.

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.



The movie Contagion

Contagion, Steven Soderbergh’s 2011 movie about a deadly pandemic has regained popularity due to the ongoing virus outbreak.
The movie is as much about the way disease gets amplified by people’s relationships to the truth, as it is about viral transmission.

People Are Taking the Wrong Lessons From Contagion


Primary factors that make horror films alluring
  • Tension - Generated by suspense, mystery, terror, shock and gore.
  • Relevance - The horror film may relate to personal relevance, cultural meaningfulness, the fear of death, etc. 
  • Unrealism -The fictional nature of horror films affords viewers a sense of control by placing psychological distance between them and the violent acts they have witnessed.

Why Do We Like Watching Scary Films?


That Song On The Radio: Choice Vs Chance

When we hear an old and forgotten song on the radio (or at the coffee shop), we experience a warm and pleasant surprise. We didn’t expect to hear that favourite song of ours and here it is, already playing and making our day better.

Once we download that same song on Apple Music or Spotify, it is lying there on our playlist, and we can play it anytime. But playing it by choice does not provide the same thrill we got when listening to it by chance. This phenomenon of being happy by a lucky surprise is called serendipity.

This simple psychological trick helps customers love your product


❤️ Brainstash Inc.