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Control
Has it worked? Have you hit the sales targets? What responses have you achieved to campaigns? How many people are visiting the website? What are people saying about you? Have you worked within budget?
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Situation Analysis
Where are we now? How are we doing? What do customers think of us? And what do we know about them? What are our strengths, weaknesses etc? What resources do we have?
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Objectives
Where do we want to be? What are the numbers we need to achieve? But beyond that, what do we want customers to think of us? How much do we think this should all cost? How long will it take?
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Tactics
How (exactly) do we get there? What methods are we going to use? Email marketing? Advertising? What about the website? What data do we have on customers? Do we need more? What tools and techniques are we going to buy into?
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
SUN TZU
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Actions
Who does what? What has to happen each day? Who has the right skills? Do you need to hire, or just reallocate? When do they do it, and how long should it take them? Do you need external support? If so, what kind?
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Strategy
How do we get there? How do we divide up our market? And then which groups of customers do we focus on? What is our overall message to them? And how does this compare to competitors?
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SOSTAC means
SOSTAC® stands for:
- Situation – where are we now?
- Objectives – where do we want to be?
- Strategy – how do we get there?
- Tactics – how exactly do we get there?
- Action – what is our plan?
- Control – did we get there?
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Situation Analysis
Where are we now? How are we doing? What do customers think of us? And what do we know about them? What are our strengths, weaknesses etc? What resources do we have?
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What is SOSTAC?
The SOSTAC® planning model, which walks through the process of creating and executing a marketing plan, encourages data from the control stage of previous marketing plans to be fed back into future situational analysis.
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CURATED FROM
What is SOSTAC technique and how to apply it in your Marketing strategies! TATS PODCAST | S2E178
open.spotify.com
10 ideas
·1.21K reads
IDEAS CURATED BY
19 | Generalist, Content Creator, Student at Christ University. Stashing about entrepreneurship, self-help, spirituality and the most interesting stuff I read.
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How can I use my website for more foot traffic?
- Consider inviting people to buy online and pick-up the item in-store, provide in-store redeemable coupons, and offering in-store exchanges and returns.
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Types of Money Objections: Budget Pushback
What the buyer says: “It’s not in the budget.”
What it means:
(a) It’s true, and they’d like to see what can be worked out.
(b) It’s true, and they’re using that as a bargaining chip.
(c) It’s not true, and they’re just saying it.
Fostering a high-achievement atmosphere
People are motivated by regularly achieving challenging goals.
- Get your goals clear. Stated goals are specific and measurable enough to track progress and evaluate success.
- Ensure that you don't have too many goals. Strategy...
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