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Onboarding Matters

How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

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Onboarding Matters

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Community Engagement Cycle

In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagement Cycle.

This is why most communities fail before they even begin. A company needs to establish these four elements if they are to have people’s engagement.

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Why People Sign Up To A Community

The community aligns with their identity.
They trust that the community will bring them value.
They know how to participate.
There is a reward (intrinsic or extrinsic) for their participation.

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Move to Scalable Online Platform

Identify Founding Members For An Online Platform: Having established the group’s foundation, provide a scalable platform for the community to interact more efficiently and find others regularly. To get your online community started, pick the ideal members in your community for that.

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Build the Foundation of Community

Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can t...

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