Community Engagement Cycle
In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagement Cycle.
This is why most communities fail before they even begin. A company needs to establish these four elements if they are to have people’s engagement.
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“Talent wins games, but teamwork and intelligence win championships.”, Michael Jordan
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Build the Foundation of Community
- Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
- Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can t...
Move to Scalable Online Platform
- Identify Founding Members For An Online Platform: Having established the group’s foundation, provide a scalable platform for the community to interact more efficiently and find others regularly. To get your online community started, pick the ideal members in your community for that.
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