Stage Time: "Two Storytelling Secrets from Walt Disney" | Darren LaCroix
Though a cartoon is two-dimensional, to make an emotional connection with the audience characters need action and re-action. Walt Disney had his artists focus on learning that.
Too often presenters are so caught up in what they are going to say they never take time to add the “element” of great delivery which is expressing the emotion and reaction of our characters.
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Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.
Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be transported and associate that escape from reality with the story.
Anything is possible and that becomes inspiration.
Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.
You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared experiences and desires that make your product so valuable.
The stories in pop culture in the last century tend to be moralistic and have a clear demarcation of good and bad.
These stories have virtually the same structure of good guys fighting with...
The old folktales didn't have a black-and-white narrative, and instead had nuanced characters with personality, and not necessarily morality.
In many old stories, the protagonist had a varied set of values, which were colorful and diverse.
The old complex storylines were not having a clear identification of what's good and what's bad. The reader had to figure out the details and the complexity which lead to endless discussions.
The modern tales provide a simplified 'colour by numbers' approach to understanding, with clear outlines as to who is the Hero with all the morals, and who is the bad guy who must be killed.
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of ..."
Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.
Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.
Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.