Jobs to be done
The core idea is that a job is what an individual, say your customer or prospective customer, wants to accomplish in a given circumstance. The circumstances themselves are more important than product attributes, technologies, etc. And good products or features solve problems that had only poor or inadequate solutions before.
For PMs, understanding the "jobs" their customers want to "hire" their product for is a critical guide for knowing what to build, how to build it and how to market it.
Clayton Christensen explaining the jobs to be done framework
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