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Tips on Group Brainstorming

Tips on Group Brainstorming

  • Collect a diverse group with varied backgrounds, areas of expertise, and experience levels
  • Set up comfortable environment with all the tools, resources, and refreshments you may need
  • Present and define the problem
  • Give people time to come up with ideas individually (see previous tips for individual brainstorming), then share with the group (round-robin will give each person the best opportunity to contribute)
  • Guide the discussion to build on each idea, generating spinoff ideas
  • Take breaks as needed, and allow individuals to break away as they need

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Group or Individual Brainstorming?

Group or Individual Brainstorming?

While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more – and often bette...

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Tips on Individual Brainstorming

Tips on Individual Brainstorming

  • Find comfortable setting
  • Minimize distractions
  • Use tools you're comfortable with (e.g., mind maps)
  • Clearly define the problem
  • Develop list of related questions
  • Record your first idea
  • Ask yourself, "If this idea couldn't be made to work, what wo...

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To run a group brainstorming session:

To run a group brainstorming session:

  1. Prepare the Group: set a comfortable meeting environment, consider who will attend the session and how much preparation is necessary in advance.
  2. Present the Problem: clearly define the problem that you want to solve, and lay out any criteria that you must meet. Give peo...

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This is a persistent myth, that the best way to come up with ideas together is to embark on a classic brainstorming session. But people need time to work alone first, and only then should the collaborative process begin.

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