Brainstorming: Generating Many Radical, Creative Ideas - Deepstash
Group or Individual Brainstorming?

While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more – and often better – ideas than group brainstorming.

Individual brainstorming can produce better ideas because you're less likely to run into counter-productive behaviors.

However, the best brainstorming takes advantage of both individual and group work.

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Tips on Individual Brainstorming
  • Find comfortable setting
  • Minimize distractions
  • Use tools you're comfortable with (e.g., mind maps)
  • Clearly define the problem
  • Develop list of related questions
  • Record your first idea
  • Ask yourself, "If this idea couldn't be made to work, what would be the next best idea?"

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Tips on Group Brainstorming
  • Collect a diverse group with varied backgrounds, areas of expertise, and experience levels
  • Set up comfortable environment with all the tools, resources, and refreshments you may need
  • Present and define the problem
  • Give people time to come up with ideas individually (see previous tips for individual brainstorming), then share with the group (round-robin will give each person the best opportunity to contribute)
  • Guide the discussion to build on each idea, generating spinoff ideas
  • Take breaks as needed, and allow individuals to break away as they need

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