Brainstorming: Generating Many Radical, Creative Ideas - Deepstash
Brainstorming: Generating Many Radical, Creative Ideas

Brainstorming: Generating Many Radical, Creative Ideas

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Group or Individual Brainstorming?

Group or Individual Brainstorming?

While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more – and often better – ideas than group brainstorming.

Individual brainstorming can produce better ideas because you're less likely to run into counter-productive behaviors.

However, the best brainstorming takes advantage of both individual and group work.


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Tips on Individual Brainstorming

Tips on Individual Brainstorming

  • Find comfortable setting
  • Minimize distractions
  • Use tools you're comfortable with (e.g., mind maps)
  • Clearly define the problem
  • Develop list of related questions
  • Record your first idea
  • Ask yourself, "If this idea couldn't be made to work, what would be the next best idea?"


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Tips on Group Brainstorming

Tips on Group Brainstorming

  • Collect a diverse group with varied backgrounds, areas of expertise, and experience levels
  • Set up comfortable environment with all the tools, resources, and refreshments you may need
  • Present and define the problem
  • Give people time to come up with ideas individually (see previous tips for individual brainstorming), then share with the group (round-robin will give each person the best opportunity to contribute)
  • Guide the discussion to build on each idea, generating spinoff ideas
  • Take breaks as needed, and allow individuals to break away as they need


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Brainstorming: Generating Many Radical, Creative Ideas

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