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Group or Individual Brainstorming?
While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more – and often better – ideas than group brainstorming.
Individual brainstorming can produce better ideas because you're less likely to run into counter-productive behaviors.
However, the best brainstorming takes advantage of both individual and group work.
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Tips on Individual Brainstorming
- Find comfortable setting
- Minimize distractions
- Use tools you're comfortable with (e.g., mind maps)
- Clearly define the problem
- Develop list of related questions
- Record your first idea
- Ask yourself, "If this idea couldn't be made to work, what would be the next best idea?"
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Tips on Group Brainstorming
- Collect a diverse group with varied backgrounds, areas of expertise, and experience levels
- Set up comfortable environment with all the tools, resources, and refreshments you may need
- Present and define the problem
- Give people time to come up with ideas individually (see previous tips for individual brainstorming), then share with the group (round-robin will give each person the best opportunity to contribute)
- Guide the discussion to build on each idea, generating spinoff ideas
- Take breaks as needed, and allow individuals to break away as they need
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