Jakob Nielsen - Deepstash

Jakob Nielsen

a wonderful interface solving the wrong problem will fail.

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MORE IDEAS FROM What is Design Thinking?

  1. Past, Present, and Future
  2. Three Types of Research
  3. generative : Find the New; Needs 
  4. evaluative : Feedback; iterate Forward 
  5. validating : Current happening

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  1. Customer Unmet Needs 
  2. Diverse Voices in solution 
  3. Lower risks and costs 
  4. Easier to kill the creative ideas than to kill the incremental ones.
  5. Employee buy-in.

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Experiment 

Measure / Learn 

Share 

Scale 

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If you have always done it that way, it is probably wrong.

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  1. Suspend Judgment
  2. Creative Crazy 
  3. Recombine Remix 
  4. Different people 

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User / Human Centered : 

Flexibility : Embrace Change : Perpetual Beta 

Creative Energies: Propel Innovation 

Doing Centric

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  1. Empathy 
  2. Define 
  3. Ideate 
  4. Prototype 
  5. Test and Implement 

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Suspend judgment 

  1. Go Wild! 
  2. Up Creativity Before Down Selection 
  3. Avoid Local optimas and Sequence Time Bias 
  4. Prototype Test Refine 
  5. Iteration 
  6. Fail Fast Learn Faster 
  7. Implement

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  1. JTBD: jobs to be done 
  2. needs; unmet Needs >> Opportunities 
  3. common patterns Across Users 

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  1. What your users do, say, think, and feel.
  2. What are their Outcome Expectations 
  3. ‘what motivates or discourages users?’ 
  4. ‘where do they experience frustration?’ 

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Edward De Bono 

Great Book for Ideation 

challenging assumptions

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You have to immerse yourself in the problem

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  1. Iterate - Measure - Learn 
  2. Learn About Unmet Needs

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When faced with how to improv retention rates

How can we make a better employee experience?

ReFocus 

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  1. Start to Gather Insights
  2. Build Scrappy Prototypes 
  3. Turn Problems into Questions 
  4. Research to Understand 

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  1. Practicing Empathy
  2. Observation
  3.  Interviewing

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  1. What are the components to the solution
  2. Tactile / Modules / MVP 

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  1. Feasible
  2. Viable
  3. Desirable 

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  1. Allow users to Drive Experience 
  2. Agile - Lean - Iterative - MVP 

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RELATED IDEA

Design Thinking And Our Life

Design thinking is a methodology to innovate new designs into products and services and can be applied to many other problems in our lives, including how we live them.

Designers who get stuck in various design problems, complications and unforeseen situations try to find innovative solutions and work on their problems in a creative way. This is because what they are doing hasn’t been done before.

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The double diamond design model

The Double Diamond design model is a roadmap for the creative process.

The British Design Council invented the model back in 2005. The Council wanted to learn more about how people process information to create solutions. Surprisingly, they found that all creative people go through the same steps in search of innovation.

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The double design model is a system that all designers use in their creative processes.

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Product Design: A Primer

Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.

Product design’s foundations start with the design thinking ideology.

Design thinking was developed as a user-centric way to integrate the needs of real users into technological and business requirements that are a result of solving complex problems.

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