What is Design Thinking? - Deepstash
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Onboarding Matters

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Jakob Nielsen

a wonderful interface solving the wrong problem will fail.


2.45K reads

Challenges of Innovation

  1. Customer Unmet Needs 
  2. Diverse Voices in solution 
  3. Lower risks and costs 
  4. Easier to kill the creative ideas than to kill the incremental ones.
  5. Employee buy-in.


1.45K reads

4 Principles of Design Thinking

  1. User / Human Centered : 
  2. Flexibility : Embrace Change : Perpetual Beta 
  3. Creative Energies: Propel Innovation 
  4. Doing Centric


1.28K reads

Doing Centricity

Google method to generate and scale ideas

  1. Experiment 
  2. Measure / Learn 
  3. Share 
  4. Scale 


1K reads

Design Think Foundations

Suspend judgment 

  1. Go Wild! 
  2. Up Creativity Before Down Selection 
  3. Avoid Local optimas and Sequence Time Bias 
  4. Prototype Test Refine 
  5. Iteration 
  6. Fail Fast Learn Faster 
  7. Implement


876 reads

Steve Eppinger

You have to immerse yourself in the problem


727 reads

5 Stages of Design Think

  1. Empathy 
  2. Define 
  3. Ideate 
  4. Prototype 
  5. Test and Implement 


735 reads


  1. What your users do, say, think, and feel.
  2. What are their Outcome Expectations 
  3. ‘what motivates or discourages users?’ 
  4. ‘where do they experience frustration?’ 


600 reads


  1. JTBD: jobs to be done 
  2. needs; unmet Needs >> Opportunities 
  3. common patterns Across Users 


536 reads


  1. Suspend Judgment
  2. Creative Crazy 
  3. Recombine Remix 
  4. Different people 


484 reads

Lateral Thinking

Edward De Bono 

Great Book for Ideation 

challenging assumptions


599 reads


  1. What are the components to the solution
  2. Tactile / Modules / MVP 


396 reads

Test / Implement

  1. Allow users to Drive Experience 
  2. Agile - Lean - Iterative - MVP 


520 reads

Charles Kettering

If you have always done it that way, it is probably wrong.


478 reads

How to Get Started

  1. Start to Gather Insights
  2. Build Scrappy Prototypes 
  3. Turn Problems into Questions 
  4. Research to Understand 


640 reads

Start to Gather Insights

  1. Practicing Empathy
  2. Observation
  3.  Interviewing


381 reads

Build Scrappy Prototypes

  1. Iterate - Measure - Learn 
  2. Learn About Unmet Needs


329 reads

Turn Problems into Questions

When faced with how to improv retention rates

How can we make a better employee experience?



378 reads


  1. Past, Present, and Future
  2. Three Types of Research
  3. generative : Find the New; Needs 
  4. evaluative : Feedback; iterate Forward 
  5. validating : Current happening


688 reads

Key Questions

  1. Feasible
  2. Viable
  3. Desirable 


424 reads



Founder startup, analytics, creative thinking


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