What is Design Thinking?

1. User / Human Centered : 
2. Flexibility : Embrace Change : Perpetual Beta 
3. Creative Energies: Propel Innovation 
4. Doing Centric

Google method to generate and scale ideas

1. Experiment 
2. Measure / Learn 
3. Share 
4. Scale 

Suspend judgment 

1. Go Wild! 
2. Up Creativity Before Down Selection 
3. Avoid Local optimas and Sequence Time Bias 
4. Prototype Test Refine 
5. Iteration 
6. Fail Fast Learn Faster 
7. Implement

You have to immerse yourself in the problem

1. Empathy 
2. Define 
3. Ideate 
4. Prototype 
5. Test and Implement 

1. What your users do, say, think, and feel.
2. What are their Outcome Expectations 
3. ‘what motivates or discourages users?’ 
4. ‘where do they experience frustration?’ 

1. JTBD: jobs to be done 
2. needs; unmet Needs >> Opportunities 
3. common patterns Across Users 

1. Suspend Judgment
2. Creative Crazy 
3. Recombine Remix 
4. Different people 

Edward De Bono 

Great Book for Ideation 

challenging assumptions

1. What are the components to the solution
2. Tactile / Modules / MVP 

1. Allow users to Drive Experience 
2. Agile - Lean - Iterative - MVP 

If you have always done it that way, it is probably wrong.

1. Start to Gather Insights
2. Build Scrappy Prototypes 
3. Turn Problems into Questions 
4. Research to Understand 

1. Practicing Empathy
2. Observation
3.  Interviewing

1. Iterate - Measure - Learn 
2. Learn About Unmet Needs

When faced with how to improv retention rates

How can we make a better employee experience?

ReFocus 

1. Past, Present, and Future
2. Three Types of Research
3. generative : Find the New; Needs 
4. evaluative : Feedback; iterate Forward 
5. validating : Current happening

1. Feasible
2. Viable
3. Desirable