What is Design Thinking? - Deepstash
What is Design Thinking?

What is Design Thinking?

What is Design Thinking?

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Jakob Nielsen

a wonderful interface solving the wrong problem will fail.

191

2.32K reads

Challenges of Innovation

  1. Customer Unmet Needs 
  2. Diverse Voices in solution 
  3. Lower risks and costs 
  4. Easier to kill the creative ideas than to kill the incremental ones.
  5. Employee buy-in.

180

1.28K reads

4 Principles of Design Thinking

  1. User / Human Centered : 
  2. Flexibility : Embrace Change : Perpetual Beta 
  3. Creative Energies: Propel Innovation 
  4. Doing Centric

184

1.11K reads

Doing Centricity

Google method to generate and scale ideas

  1. Experiment 
  2. Measure / Learn 
  3. Share 
  4. Scale 

174

890 reads

Design Think Foundations

Suspend judgment 

  1. Go Wild! 
  2. Up Creativity Before Down Selection 
  3. Avoid Local optimas and Sequence Time Bias 
  4. Prototype Test Refine 
  5. Iteration 
  6. Fail Fast Learn Faster 
  7. Implement

180

764 reads

Steve Eppinger

You have to immerse yourself in the problem

173

649 reads

5 Stages of Design Think

  1. Empathy 
  2. Define 
  3. Ideate 
  4. Prototype 
  5. Test and Implement 

188

637 reads

Empathize

  1. What your users do, say, think, and feel.
  2. What are their Outcome Expectations 
  3. ‘what motivates or discourages users?’ 
  4. ‘where do they experience frustration?’ 

181

509 reads

Define

  1. JTBD: jobs to be done 
  2. needs; unmet Needs >> Opportunities 
  3. common patterns Across Users 

175

458 reads

Ideate

  1. Suspend Judgment
  2. Creative Crazy 
  3. Recombine Remix 
  4. Different people 

178

412 reads

Lateral Thinking

Edward De Bono 

Great Book for Ideation 

challenging assumptions

175

512 reads

Prototype

  1. What are the components to the solution
  2. Tactile / Modules / MVP 

171

337 reads

Test / Implement

  1. Allow users to Drive Experience 
  2. Agile - Lean - Iterative - MVP 

172

451 reads

Charles Kettering

If you have always done it that way, it is probably wrong.

171

412 reads

How to Get Started

  1. Start to Gather Insights
  2. Build Scrappy Prototypes 
  3. Turn Problems into Questions 
  4. Research to Understand 

177

529 reads

Start to Gather Insights

  1. Practicing Empathy
  2. Observation
  3.  Interviewing

173

329 reads

Build Scrappy Prototypes

  1. Iterate - Measure - Learn 
  2. Learn About Unmet Needs

173

284 reads

Turn Problems into Questions

When faced with how to improv retention rates

How can we make a better employee experience?

ReFocus 

171

324 reads

Research

  1. Past, Present, and Future
  2. Three Types of Research
  3. generative : Find the New; Needs 
  4. evaluative : Feedback; iterate Forward 
  5. validating : Current happening

174

606 reads

Key Questions

  1. Feasible
  2. Viable
  3. Desirable 

172

367 reads

CURATED BY

gopu44

Founder startup, analytics, creative thinking

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