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What is Design Thinking?

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a wonderful interface solving the wrong problem will fail.

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  1. Customer Unmet Needs 
  2. Diverse Voices in solution 
  3. Lower risks and costs 
  4. Easier to kill the creative ideas than to kill the incremental ones.
  5. Employee buy-in.

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User / Human Centered : 

Flexibility : Embrace Change : Perpetual Beta 

Creative Energies: Propel Innovation 

Doing Centric

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Experiment 

Measure / Learn 

Share 

Scale 

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Suspend judgment 

  1. Go Wild! 
  2. Up Creativity Before Down Selection 
  3. Avoid Local optimas and Sequence Time Bias 
  4. Prototype Test Refine 
  5. Iteration 
  6. Fail Fast Learn Faster 
  7. Implement

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You have to immerse yourself in the problem

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  1. Empathy 
  2. Define 
  3. Ideate 
  4. Prototype 
  5. Test and Implement 

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  1. What your users do, say, think, and feel.
  2. What are their Outcome Expectations 
  3. ‘what motivates or discourages users?’ 
  4. ‘where do they experience frustration?’ 

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  1. JTBD: jobs to be done 
  2. needs; unmet Needs >> Opportunities 
  3. common patterns Across Users 

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  1. Suspend Judgment
  2. Creative Crazy 
  3. Recombine Remix 
  4. Different people 

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Edward De Bono 

Great Book for Ideation 

challenging assumptions

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  1. What are the components to the solution
  2. Tactile / Modules / MVP 

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  1. Allow users to Drive Experience 
  2. Agile - Lean - Iterative - MVP 

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If you have always done it that way, it is probably wrong.

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  1. Start to Gather Insights
  2. Build Scrappy Prototypes 
  3. Turn Problems into Questions 
  4. Research to Understand 

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  1. Practicing Empathy
  2. Observation
  3.  Interviewing

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  1. Iterate - Measure - Learn 
  2. Learn About Unmet Needs

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When faced with how to improv retention rates

How can we make a better employee experience?

ReFocus 

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  1. Past, Present, and Future
  2. Three Types of Research
  3. generative : Find the New; Needs 
  4. evaluative : Feedback; iterate Forward 
  5. validating : Current happening

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  1. Feasible
  2. Viable
  3. Desirable 

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