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PR professionals play an integral role in contributing to one of the most significant algorithmic variables of the search engine. SEO-related practises come under three foundations that extend to web/digital, communications and PR teams. Here are 5 activities that you should start doing today to better optimize your PR coverage for search engines.
SEO (Search Engine Optimization) is more than just a marketing buzzword. Achieving Google Premium search results with unique search words will have a big effect on the bottom line of the brand. This is what SEO is trying to do!
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And it's not just marketing and site departments who are responsible for leveraging digital properties for search engines; PR and comms pros will also further affect their brand's digital status for the work they're already doing. In reality, PR professionals play an integral role in contributing...
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