PR professionals play an integral role in contributing to one of the most significant algorithmic variables of the search engine. SEO-related practises come under three foundations that extend to web/digital, communications and PR teams. Here are 5 activities that you should start doing today to better optimize your PR coverage for search engines.
SEO (Search Engine Optimization) is more than just a marketing buzzword. Achieving Google Premium search results with unique search words will have a big effect on the bottom line of the brand. This is what SEO is trying to do!
And it's not just marketing and site departments who are responsible for leveraging digital properties for search engines; PR and comms pros will also further affect their brand's digital status for the work they're already doing. In reality, PR professionals play an integral role in contributing to one of the most significant algorithmic variables of the search engine: connections.
For simple comprehension, SEO-related practices come under three foundations (which sometimes overlap!) and extend to web/digital, communications, and PR teams.
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