IKEA: From household goods to furniture
- The name IKEA comes from Ingvar Kamprad's initials, followed by the name of the farm he grew up on and the name of his home village: Ingvar Kamprad, Elmtaryd, Agunnaryd.
- Kamprad made a mail-order catalogue - an essential part of IKEA's business from a remote location.
- At first, he sold small household goods like pens, wallets, and picture frames. Five years later, the store started selling furniture made by local manufacturers. The prices were so low that people questioned the quality, so Kamprad rented an old workshop to display his furniture.
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