Serendipity: The Limits
Luck by chance only applies if the stumbled upon content is liked by the consumer. If people are provided with garbage content in the name of serendipity, they won’t start to like it.
Apart from the quality of the content, if the person is having a high level of expertise on the product being offered, they would want to pick their own instead of allowing marketers to shove something down their throat.
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