Serendipity: The Ethics
Businesses, consumer companies and marketing executives should try to incorporate serendipity into their marketing strategy, provided it fits their product. People might like free candy surprises, but they may not be ready for free insurance.
Big tech companies like Facebook and Google have algorithms that create random-looking serendipity for online content. If they are not ethical, they may create an opaque and hostile system and cause damage to society.
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