One method of marketing that uses the Stroop Effect... - Deepstash

One method of marketing that uses the Stroop Effect might be the attachment of a direct and powerful word like "revolutionary" to what, in reality, is a fairly minor change in a product. The point is to exaggerate the change -- for example, a new shape of a car's gear shifter -- and focus the viewer's attention on the word "revolutionary." If the word is more important than its context, then the word can, so to speak, cover over the reality of what is being described. The word, therefore, becomes more significant than the reality being described.

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The Stroop Effect.

The Stroop Effect.

medium.com

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adityamulukuri

19 | Generalist, Content Creator, Student at Christ University. Stashing about entrepreneurship, self-help, spirituality and the most interesting stuff I read.

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