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One method of marketing that uses the Stroop Effect might be the attachment of a direct and powerful word like "revolutionary" to what, in reality, is a fairly minor change in a product. The point is to exaggerate the change -- for example, a new shape of a car's gear shifter -- and focus the viewer's attention on the word "revolutionary." If the word is more important than its context, then the word can, so to speak, cover over the reality of what is being described. The word, therefore, becomes more significant than the reality being described.
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How it works?
The words themselves interfere with your ability to quickly say the correct color of the word. Two different theories have been proposed to explain this phenomenon :
- Selective attention theory : According to this theory, naming the actual color of t...
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What Stroop effect tells us?
The Stroop effect is a simple phenomenon that reveals a lot about how the how the brain processes information. First described in the 1930s by psychologist John Ridley Stroop, the Stroop effect is our tendency to experience difficulty naming a physical color when it is used to spell the name of a...
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Stroop effect in Marketing
Words are powerful. Sometimes, they are overpowering. This is the point of the work of Professor J.R. Stroop and his famed experiments on words and colors.
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What is Stroop effect?
In psychology, the Stroop effect is the delay in reaction time between automatic and controlled processing of information, in which the names of words interfere with the ability to name the colour of ink used to print the words.
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18 | A start-up guy, Content creator, soloprenuer and a podcaster. Building Blast, Snakcards and more. Stashing about entrepreneurship, self-help, spirituality and the most interesting stuff I read.
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This will require the kind of revolutionary change in our perspective, comparable to a paradigm shift.
Revolutionary changes often happen faster than "organic" changes. They may seem unthinkable at first, but once the first shot is fired, change occurs rapidly. Science is ...
Characteristics of persuasive stories
- Delivery: matters as much as the content.
- Imagery: the brain “lights up” in reacting to imagery, truly transporting the reader to the events being described.
- Realism: poeple need a “human” element in the story that is easy for them to imagine.
Cheerleader Effect: Perceived Beauty
The Cheerleader Effect is a visual illusion, where people appear more attractive in a group, rather than when seen alone.
It works similar to the Ebbinghaus Illusion, where a medium-sized dot appears larger in front of smaller dots, or the Moon Illusion, ...
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