The Stroop Effect. - Deepstash
The Stroop Effect.

The Stroop Effect.

medium.com

5 ideas

·

1.56K reads

16

How to Feel Better About Yourself

Learn more about personaldevelopment with this collection

How to practice self-compassion

How to identify and challenge negative self-talk

How to build self-confidence

How to Feel Better About Yourself

Discover 66 similar ideas in

It takes just

8 mins to read

What is Stroop effect?

What is Stroop effect?

In psychology, the Stroop effect is the delay in reaction time between automatic and controlled processing of information, in which the names of words interfere with the ability to name the colour of ink used to print the words.

21

668 reads

What Stroop effect tells us?

What Stroop effect tells us?

The Stroop effect is a simple phenomenon that reveals a lot about how the how the brain processes information. First described in the 1930s by psychologist John Ridley Stroop, the Stroop effect is our tendency to experience difficulty naming a physical color when it is used to spell the name of a different color.

17

248 reads

How it works?

How it works?

The words themselves interfere with your ability to quickly say the correct color of the word. Two different theories have been proposed to explain this phenomenon :

  • Selective attention theory : According to this theory, naming the actual color of the words requires much more attention than simply reading the text.
  • Speed of processing theory: This theory states that people can read words much faster than they can name colors. The speed at which we read makes it much more difficult to name the color of the word after we’ve read the word.

18

208 reads

Stroop effect in Marketing

Stroop effect in Marketing

Words are powerful. Sometimes, they are overpowering. This is the point of the work of Professor J.R. Stroop and his famed experiments on words and colors.

18

238 reads

One method of marketing that uses the Stroop Effect might be the attachment of a direct and powerful word like "revolutionary" to what, in reality, is a fairly minor change in a product. The point is to exaggerate the change -- for example, a new shape of a car's gear shifter -- and focus the viewer's attention on the word "revolutionary." If the word is more important than its context, then the word can, so to speak, cover over the reality of what is being described. The word, therefore, becomes more significant than the reality being described.

24

199 reads

CURATED BY

adityamulukuri

19 | Generalist, Content Creator, Student at Christ University. Stashing about entrepreneurship, self-help, spirituality and the most interesting stuff I read.

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates