The Stroop Effect. - Deepstash
What is Stroop effect?

In psychology, the Stroop effect is the delay in reaction time between automatic and controlled processing of information, in which the names of words interfere with the ability to name the colour ...

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The Stroop Effect.

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What Stroop effect tells us?

The Stroop effect is a simple phenomenon that reveals a lot about how the how the brain processes information. First described in the 1930s by psychologist John Ridley Stroop, the Stroop effect is ...

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How it works?

The words themselves interfere with your ability to quickly say the correct color of the word. Two different theories have been proposed to explain this phenomenon :

  • Selecti...

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Stroop effect in Marketing

Words are powerful. Sometimes, they are overpowering. This is the point of the work of Professor J.R. Stroop and his famed experiments on words and colors.

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