Incorporating tones of reggaeton and Samba, latin music grew in popularity in the last forty years and has a wide variety of elements that define its sound.
Mainstream pop has generously borrowed from latin music.
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In the last three decades, alternative and indie rock has evolved from its punk roots. It achieved mainstream popularity in the 90s (the grunge wave) when it even eclipsed pop and rock music.
It is still alive and kicking underground.
Pop music is the most mainstream, popular form of music, though its exact genre sometimes changes from soft rock to electronic. This kind of music appeals to almost everyone, and marketers often use this kind of sound to cater to the lowest common denominator.
The Beat...
Music has thousands of genres, styles and sub-genres. Not all of them are commercially viable. There are certain genres that are favoured by the music industry and market:
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