A mistake usually made is trying to scale the product before it became product market fit. Most start-ups need 2-3X more time to validate the market than expected. Early adopters is not the same with the market and the danger of early traction because of the revenue generated by early adopters is big.
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Focus on an intentionally narrow market. It's like keeping a fire contained at first to get it really hot before adding more logs.
There are different types of adopters at each product stage:
During this stage you validate the assumptions underlying your value proposition, and discover what customers really care about. This is a long and iterative process.
Product-market fit happens when you have evidence that your product is creating va...
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