The Study Community: TikTok

  • One can watch 15-second study videos on TikTok under the hashtag #StudyTok(680 million views) where stuff like note-taking strategies, productivity app suggestions, and other tips are quickly shared by creators.
  • The content is inspiring, amateur and fun, where students are encouraged to do more in less time.
  • The recommended music playlists, apps, extensions and tips are quickly shared in the Study community and adopted.
  • The message reinforced in TikTok is that we don’t have to be a genius or have inborn talent to get good grades.
Jason Z. (@jasonzz) - Profile Photo



Problem Solving


  • Study Web connects students who sometimes vent their problems as they face the same kind of economic, cultural or emotional hurdles. 
  • Many students are frustrated due to teenage angst, or an identity crisis fueled by a broken home.
  • The Study Web is filled with youngsters who have their own personal therapy sessions with strangers who are now their online kin. 
  • They pour out their depressive tendencies, sadness and stress-induced anxiety on the chatrooms of Discord, which are now what IRL(internet relay chat) chatrooms were a couple of decades ago.
The Study Web

The Study web is a gigantic, interconnected super-network of study-oriented content with a community of students of all ages, countries, all types of ethnicity, and all kinds of discipline.

On the study web, students can watch each other study, becoming study buddies on communities like Discord, Tiktok, Youtube and Reddit. It is the go-to place for their study resources and tips, along with social and moral support.

To study, many students opt for 'Lo-fi’(low fidelity) music, which is warm, underproduced, homemade and calming, demanding little cognitive attention from the brain.

Youtube. Spotify and Apple Music are filled with Lo-Fi music playlists and paired with the right headphones, this kind of sound is great for highly productive study sessions.

The decade-old style of monotonous, one-sided tutoring videos on Youtube is skipped by students, who opt for fresh new creators with their own style and interactivity, giving rise to influencers and creators in the Study Web.

  • Creators talk about how to study, what music to listen to, what to eat, how to review, memorize, recall, summarize and file the study material. 
  • Youtube has endless content on the Study genre(like the Study With Me videos), from creating a study schedule to tips on focusing and getting good grades.

Discord, a hangout place that started as a gaming community, is a place to talk and chat. It has many servers which are study homes populated with thousands of Gen Z/millennials and is the virtual workplace and students club we don’t hear about.

Students throng study networks like Study Together to feel less lonely, reduce their anxiety and be inspired by others like them studying alongside, virtually.

The Study Web is highly pronounced on Twitter, where hashtags like #Studytwit or #Studytwt are used by students and professionals to seek out study partners or to share tips. 

It offers an open discussion to thousands, giving inspiration, focus and solidarity.

The study network of Discord works due to a three-pronged approach:

  1. Gamification of studying, where people get virtual rewards for studying more.
  2. Peer Pressure, where they are held accountable due to others in the group keeping a tab.
  3. Data analytics of their study graph in the form of a monthly leaderboard, helping them build their streak and climb upwards.

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.



TikTok: Buy This Now!

TikTok is the home of many viral videos in which influencers and enthusiasts do a ‘show and tell’ of make-up related products and other oddities. The social media marketing strategy shows quick and tangible results, with the advertised products getting out of stock in minutes.

Products like apple juice, rollerblades and stuffed animals show a jump in demand just as the video gains popularity, resulting in manufacturers taking advantage of this phenomenon and using TikTok to market specially created products.

TikTok made me buy it

We need to document the process, this way we never need to research again on the same topic.

Life changing Lessons I have learned while consuming Youtube Videos

Every additional user on TikTok makes every other user more creative.

On old social networks you have to create your own version of a meme from scratch. But TikTok lowers the barrier to the literal remixing of everyone else's content. They have a wealth of features that make it dead simple to grab any element from another TikTok and incorporate it into a new TikTok.

American Idle - Remains of the Day

❤️ Brainstash Inc.