Using humor: watch out for these key threats
- Tasteless or offensive humor. Careful with jokes abour specific group of people or sensitive subjects.
- Bad timing. If your brand is undergoing a PR crisis, or if there’s a natural disaster about to hit your city, people aren’t going to want to read your jokes.
- Brand misalignment. If your brand is one that takes itself seriously or appeals to people who prefer stoicism to levity, you won’t be served by including more humor in your campaign.
- You can also face backlash if you try to use a running joke or meme without fully understanding it.
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