Humor and status have always been tightly linked: good leaders seem to often use humor in order to motivate their team members' actions. As individuals, we tend to prefer, researchers claim, jokes that make us laugh while feeling slightly uncomfortable.
Furthermore, we perceive the joke teller as a self-confident person, who could easily become a leader due to his or her courage to make such a joke. The key point here is that the joke should be appropriate and match the context.
Humor can be hazardous to the health of public speakers. Most speakers want to be funny, but you've got to do humor well, or it falls flat and that's worse than no humor at all. Here I provide a guide for avoiding the worst mistakes of traditional one-liners and cheap irony, replacing them instead with ...
If you have ever met me, even for a split-second, you know I am someone who never takes anything too seriously. Life is just way too short not to laugh along the way. So needless to say I am a huge proponent of infusing humor into marketing and advertising.
Humorous touches can almost always improve a piece that is already valuable on its own.
If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.