A pair of denim jeans are a favourite choice of attire for millions. This popular indigo-coloured piece of clothing was born in 1873, courtesy a tailor named Jacob Davis, and Levi Strauss, owner of a fabric house.
Crafted for cowboys and miners, it became a choice for mail workers in the US looking for sturdy wear, something that can stand the constant wear and tear of a coal mine, for example. These were uncomfortable at that time, and no one wore them on the street.
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The average American buys 65 new pieces of clothing per year yet is less satisfied with every subsequent purchase. We sometimes think we have all these pieces, but when you really look, you'll find there's a hole or a button that doesn't work for you.
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