Producing A Pair Of Jeans

Jeans are now a staple of our wardrobe, and are the go-to garment when we don’t know what to wear.

However, producing a pair of denim takes a toll on pollution levels, as it takes about ten thousand liters of water to make one.

Fitan Black (@fblack) - Profile Photo



Self Improvement


The Love Of Denim

A pair of denim jeans are a favourite choice of attire for millions. This popular indigo-coloured piece of clothing was born in 1873, courtesy a tailor named Jacob Davis, and Levi Strauss, owner of a fabric house.

Crafted for cowboys and miners, it became a choice for mail workers in the US looking for sturdy wear, something that can stand the constant wear and tear of a coal mine, for example. These were uncomfortable at that time, and no one wore them on the street.

The 50’s saw the humble pair of jeans entering the highly influential movie industry when heartthrob James Dean wore them in Rebel Without A Cause in 1955.

Denim attire was also worn by Marlon Brando, leading to blue jeans being banned in public schools.

The 60’s saw the casual blue jeans being embraced by the hippie culture of freelove and youth, with customized jeans becoming popular. Blue Jeans also became a way to illustrate gender equity.

The fashion industry took notice of the denim phenomenon in the late 70’s, with Calvin Klien pioneering blue jeans on the fashion runway. It ran provocative advertising to attain mindshare, and catapulted denim to become much more than casualwear, desirable by both men and women.

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.



A phenomenon of the 1960s

Hippies may be the most famous symbol of the 1960s, but they only really became popular in the early 1970s, when their numbers and influence peaked.

  • The hippies' drug subculture in the 60s became youth pop culture in the '70s.
  • Long hair became standard for teenage boys in the late '70s.

Perspective | Five myths about hippies

  • A pair of jeans first appeared in the late 19th century when a tailor in Nevada, Jacob Davis, engineered trousers that were made sturdier by the use of rivets. Davis soon took the help of Levi Strauss, then a fabric supplier in San Francisco.
  • Levi’s patented the trousers, realizing that the strengthened denim version would sell really well. Other players like Lee jumped in the manufacturing in 1908 when the patent expired for Levi’s.
  • Many people liked how the fabric changed as it aged, with the washed colors fading in a unique way.

How jeans conquered the world

Wedding fashion seems to change constantly. What is in style and beautiful today is outdated within a year.

Yet, looking over the wedding dress history, a lot was the same during the last century, even though a lot was different.

The Complete History of Wedding Dresses, Suits & Other Fashion

❤️ Brainstash Inc.