7. Set goals that are intrinsically rewarding.
“In my research, I find that immediate rewards when pursuing long-term goals increase goal persistence and that this occurs by increasing intrinsic motivation — the desire to pursue the activity for its own sake,” says Kaitlin Woolley , assistant professor of marketing at Johnson College of Business. “For example, focusing on the positive taste of healthy food, or the fun in working out, can increase healthy food consumption and persistence with an exercise.”
Immediate rewards are also an effective motivator when developing new habits as well.
Sweet like a chic-a-cherry-cola.
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