Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.
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You should make your content relevant to your audience:
With so much content on the internet, few get noticed. When you do get noticed, it's another accomplishment to have your words read. But you only really build a career as a writer when your audience remembers you.
Clichés seldom create memorable writing. One cliché...
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