High modernism's beneficiaries were abstract caricatures, not real people. The advocates of social engineering were planning for generic subjects (who needed so many square feet of housing space, acres of farmland, liters of clean water etc)
Standardized citizens are uniform in their needs, they no gender, no tastes, no history, no values, no opinions or original ideas, no traditions, and no distinctive personalities to contribute to the enterprise.
Elites (the ones in charge of the planning: the architects, engineers, politicians etc) can provide the direction that the masses are lacking.
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