Steal from the heart you personally care about
You can speak from the heart about why you personally care about an issue.
You can share real stories of people who have benefitted from your product.
All of these techniques make a difference in how people see you, and none of them require you to make unrealistic claims.
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Learn more about personaldevelopment with this collection
Understanding the concept of the self
The importance of living in the present moment
The illusion of control
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Tell Good Stories
Because work doesn't speak for itself.
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A good story behind an ordinary product ...
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