One is what psychologists call “epistemic confidence,” or certainty. How sure you are about what’s true? If you say, “I’m 99% positive he’s lying” or “I guarantee this will work,” you’re displaying epistemic confidence.
Franklin and Bezos’ experiences suggest that, when it comes to the impression you make on people, being more self-assured is better than expressing certainty — and research agrees.
You can boost your social confidence by practicing to
There are a lot of ways to get people psyched about an idea or opinion without having to lie to them or be overconfident about the chances of success.
You can speak from the heart about why you personally care about an issue.
You can share real stories of people who have benefitted from your product.
All of these techniques make a difference in how people see you, and none of them require you to make unrealistic claims.
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