CRO like a pro
A. Improving the quality/speed of experiments run on your website: CRO allows you to analyze the performance of your site by running tests and look for the best possible variations which promise conversions. The more time people stay on your site, the more time they have to like you and progress down the conversion funnel.
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Multiple Variant Testing
Optimizely studied & reported on the factors that defined the world’s best testing companies.
The 4 biggest factors were:
- Testing the things that drive the most revenue
- Testing every change
- Testing to solve real problems
- Testing multiple variants simultan...
How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
Why Is A/B Testing Important?
- When you see what types of content your audience responds to, you gain insight into who your audience is & what they want.
- A/B tests help to increase conversion rates. Knowing what works gives you data that helps you streamline the conversion process...
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