CRO like a pro

Image carousels do not allow users to explore the site at their own pace. Instead, they hinder with a visitor’s experience and create banner blindness. Here are some reasons to back this theory: 

1. The human eye strongly reacts to movements. If images scroll faster than the human eye can...

Remember that the purpose of a website is not to look pretty, but to achieve certain objectives. And, of course, people like to deal with humans, not websites.

There are two primary ways to study the behavior of your target audience:

• Conducting tests and taking in-person interviews: These can include, the pages they most visit, the amount of time they spend on your website, the areas where they’re facing maximum problems such...

Here’s an example of a good hypothesis.

“I believe adding social proofs on product pages will result in 5% more add to carts because it instills confidence about my purchasing decision.”

Based on this hypothesis, you make the necessary changes on your product pages. These new pages ar...

Understand, CRO isn’t a once and done process. It is rather an ongoing process which demands constant analysis. There’s always some room for improvement no matter how tests you’ve run. Having a well-planned, well-designed CRO process effectively helps in identifying areas of improvements and impl...

A successful marketer isn’t the one who predicts which test will win basis opinion or inspiration, instead the one who doesn’t let biasness win over statistical data.  

The CRO process begins with understanding customer behavior through tools like heatmaps and clickmaps. Such tools tell you which site sections visitors spend more time on. Other CRO tools , such as user sessio...