Ideas from books, articles & podcasts.
Don't try to be everything to everyone. Decide what your key message is and stick to it.
Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.
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Your personal brand should follow you everywhere you go. it’s easier when initially creating a personal brand to have your actual lifestyle and brand be one and the same.
Study trends and popular individuals on different social media platforms and then implement them with a twist.
If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.
It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.
The best PR is by word of mouth. Creating a personal brand in the public sphere is no exception to this rule.
Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind.
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