Don't try to be everything to everyone. Decide what your key message is and stick to it.
Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.
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Similar ideas to Have a focus
Don’t underestimate how tiny inconsistencies can derail personal brand effectiveness.
Being consistent is very similar to having a narrow focus—it’s much easier to get recognized for one topic if you consistently create content and brand voice around it.
GOAL
Capture your audience's attention. You want to get people to remember your brand and try to learn more about you.
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