Tell a story - Deepstash

deepstash

Beta

deepstash

Beta

10 Golden Rules Of Personal Branding

Tell a story

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.

186 SAVES


This is a professional note extracted from an online article.

Read more efficiently

Save what inspires you

Remember anything

IDEA EXTRACTED FROM:

10 Golden Rules Of Personal Branding

10 Golden Rules Of Personal Branding

https://www.forbes.com/sites/goldiechan/2018/11/08/10-golden-rules-personal-branding/

forbes.com

11

Key Ideas

Have a focus

Don't try to be everything to everyone. Decide what your key message is and stick to it.

Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.

Be authentic

It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.

It will also make it much easier to manage your personal brand on a daily basis.

Be consistent

Don’t underestimate how tiny inconsistencies can derail personal brand effectiveness.

Being consistent is very similar to having a narrow focus—it’s much easier to get recognized for one topic if you consistently create content and brand voice around it.

Embrace failure

You’ll never achieve the best branding until you fail a couple times.

The very best brands always come from repeated trial and error, mistakes and failures and not from instant perfection.

Create a positive impact

Remember that you are your brand, no no matter what your current job is. 

Keeping a positive attitude and helping others will only help healthily grow your brand in the long run.

Follow a successful example

Study trends and popular individuals on different social media platforms and then implement them with a twist.

Start marketing yourself like the celebrities and influential people that you look up to every day.

Live your brand

Your personal brand should follow you everywhere you go. it’s easier when initially creating a personal brand to have your actual lifestyle and brand be one and the same.

It needs to be an authentic manifestation of who you are and amplify what you believe.

Let other people tell your story

The best PR is by word of mouth. Creating a personal brand in the public sphere is no exception to this rule.

"Personal branding is the story people tell about you when you're not in the room."

"Personal branding is the story people tell about you when you're not in the room."

Leave a legacy

Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind. 

Think about this question: What are the keywords and actions that you want to be known for?

EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

Do Your Research First

Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.

What do y...

Weave Your Brand Into Everything You Do

For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.

Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.

Go Big at Industry Conferences or Stay Home

Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.

You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.

2 more ideas

Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

Branding yourself

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

7 more ideas

Anti-Social Social Media

Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social ...

Private Messaging Campfire

Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.

Micro-Communities Campfire

Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.

Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.

one more idea