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Stashed ideas

18 STASHED IDEAS

The 4 Different States of Consumer-Platform Relationships
  • Ad-Hoc: consumer crowdsourcing and crowd-sending intensity is limited and interactions are focused on the brand's core product
  • Capitalizing: intense consumer crowdsourcing  while integrating value creation
  • Catalyzing: intense consumer crowd-sending with the implication that consumers are integrated in the value creation process
  • Nurturing: consumers engage in intense crowdsourcing and crowd-sending

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Flagship platforms shift the market focus from products to entire category spaces, require measurements that extend beyond brand performance to interaction quality, and demand new resources and skills that enable the ongoing orchestration of interactions and relationships.

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Stepping back is a practice we can take for granted.

Observing thoughts, memories, emotions, or situations — whether retrospectively or in the moment — gives you, as a PM the ability to understand and empathize with your customers more deeply and to be kinder to yourself.

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Product Managment and Meditation: An Outstanding article.

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Broadly speaking, eastern cultures(India and China) which gave birth to Hinduism and Buddhism, have more independent-minded people.

Western cultures, on the other hand, are more interdependent.

A series of experiments involving mindfulness exercises showed that self-perception and self-concern were heightened among the participants.

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