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Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers.
Product videos are also a powerful way to boost your conversions by demonstrating your products in action.
So how to optimize your video content to turn it into an effective marketing medium? Here are all the steps.
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Run your target keywords in tools like SE Ranking and go through those keywords to identify those that may benefit from a video explanation.
SE Ranking will alert you of keyword difficulty (i.e. how hard it is going to be to rank your content on the first page) and generate the SERP snapshot showing some recent movements.
Keyword clustering is a solid technique that will help you identify topics behind those keywords and optimize your future video for a group of search queries rather than an individual keyword string.
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Start small and simple and enhance your tactics going forward:
In fact, there are lots of tools that can make it easy for anyone to create useful and professional videos. These include iMovie, VideoLeap, etc. None of those tools requires any serious training or money investments.
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Youtube is where video marketing should start (and in many niches, end).
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Google has got much better at indexing video content and understanding what the video is about.
Yet, textual context still matters for organic rankings, as even Googlers admit that text content is still important for the algorithm to rank pages:
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While text is important, backlinks are still key to ranking anything in organic search. While those backlinks will hardly help a video rank inside the Youtube platform, they are crucial to getting your video ranked inside organic search carousels, and those views will help it do better inside Youtube as well.
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Engagement is crucial for Youtube visibility as the platform wants to surface content that provokes discussions and shares. So what you really need for your video success is engagement in the form of likes and comments. But the next step is engaging back. You need to be regularly there to reply to comments and share your videos again.
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Video optimization is an important part of any SEO strategy, and it is also one of the most doable ones. You donât need huge budgets to launch a video strategy for your brand, and the smart SEO-focused approach it will yield solid results within a couple of months.
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