Ideas from books, articles & podcasts.
Many say the very nature of marketing involves a form of science. Does it mean marketing is predictable?
Predictive analytics are quite trendy in marketing and in business in general. Many companies are trying to predict and understand the future of a company by using patterns, dat...
While marketing is the core of sales for every business and organization, marketing efforts do not start off with numerous sales.
In fact, many companies lose money in their effort to improve their marketing. At some point, Every business strives to reach a state of predictability....
So what is predictive marketing? It is a marketing technique that involves using data analytics to determine which marketing strategies and actions have the highest probability of succeeding.
It has a place in the marketing technology landscape, as companies make use of general bus...
Three main factors have led to the boom in predictive marketing including the massive amounts of data marketers can access from all available sources, access to data in real-time, and the introduction of cloud computing that provides Big Data technologies.
Now that Marketing Tech t...
One of the frustrating challenges with this approach is that it may not live up to some executives’ and marketers’ expectations for fully-automated analytics.
Many marketers and business owners looking for results face this common challenge. and this is a result of the fact that ma...
There are several advantages of Predictive marketing such as having insight into consumers and their behaviours including improving customer engagement and increasing revenue, gaining more sophisticated segmentation of data, identifying campaigns and actions that are better targeted to c...
Overall, it takes much of the guesswork out of marketing and the benefits of predictive marketing empower companies to conduct more accurate forecasting.
It also puts marketers in a better position to see what’s around the bend and perform better in terms of upselling, making the n...
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Growth Marketing is buzzy! Reforge does a great job of defining it here.
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