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Mood Board also called inspiration board is a collection of pictures, sort of a collage that communicates our visual design.
This well-thought visual representation of collected ideas serves as the first base of projects for most industries that need a spark of creativity from its members.
You may have heard it from Pinterest, but it's not just the only place where you can use Mood Boards.
From topic ideation, creating a business foundation, and launching campaigns, Mood Boards serves as portals of visual ideas into life.
So why create Mood Boards?
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Before pursuing a campaign, especially in the creative niche, creating Mood Boards before doing the hard work will give you a heads up on what kind of project are you working on.
This gives the team a map of where to start and a north star that will guide them on how they will navigate their way to success.
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With all the noise around a project, team members may get distracted.Â
Mood Boards give clarity and the ability to revert back to the original purpose of what you are doing.
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Clarity of Vision + Strong Foundations = EASY Collaboration
Most people are visual learners, Mood Boards can bridge the gap in every organization by giving them a clear overview of a project.
Explanations through words are kind of boring, having a solid Image Board that the team can refer to, will eliminate the BORING FACTOR.
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Reporting to a client can sometimes turn into either a confusion session or a yawning session.Â
Having a mood board as part of your presentation can make the imagination of your clients work full-time.
Creating a mood board to present to clients gives them an idea of what the finished product will look like and allows everyone involved to agree on a direction before too much work is done. It also helps avoid any misunderstandings that may result from trying to describe a design concept verbally.
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In-depth explanations can be found here.
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IDEAS CURATED BY
CURATOR'S NOTE
Mood Boards will help businesses create a more solid and clear campaign by visually representing their ideas.
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