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What Are Breadcrumbs in SEO?
Breadcrumbs are website links that allow users to track where they are on a website & how far they are from the homepage.
They're usually under the navigation bar.
Recent changes in Google have made them even more important – because now they can impact SEO directly.
Google now displays breadcrumbs in the search results & uses breadcrumbs to categorize information in the search results.
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3 Common Types of Breadcrumbs
- Hierarchy-Based Breadcrumbs (a.k.a., Location-Based Breadcrumbs) E.g. Home > Resources > SEO Guide
- Attribute-Based Breadcrumbs E.g. Home > Shoes > Hiking > Womens
- History-Based Breadcrumbs E.g. Home > SEO article 1 > SEO article 2 > Current page
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3 Benefits of Using Breadcrumbs for SEO
- Breadcrumbs Improve UX Breadcrumbs make it easier for users to navigate a website & encourage users to browse other sections of the site.
- Improve Site Ranking Acc to Google, they use breadcrumbs to categorize & contextualize content. In 2018, Google added breadcrumbs to the SERP, making them even more important than ever. Breadcrumbs in the SERPs also help users understand where that page is on your site.
- Keep People Onsite Longer Bounce rate might not be a direct ranking factor, but it still can help SEO. High bounce rate can indicate problems with UX – which breadcrumbs can help solve.
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4 Common Mistakes When Using Breadcrumbs for SEO
- Breadcrumbs Should Be Easy To See, But Unobtrusive
- Don’t Just Repeat Your Navigation Bar
- Don’t Ditch Your Navigation Bar in Favor of Breadcrumbs
- Use the Right Type of Breadcrumbs
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IDEAS CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
CURATOR'S NOTE
Breadcrumbs are a navigational feature for your website, and they can have an awesome impact on SEO and user experience. There are still a ton of websites that don’t implement breadcrumbs – which is a huge mistake, not just because they impact SEO but also because they are pretty easy to implement.
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