How to hack your analytics with Segment.io
Curated from: medium.com
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How to hack your analytics with Segment .io
Obtaining clean and correct data, however, is often the true challenge. No integration is ever simple, or “just a small code Snippet”. Churn ANALYTICS tools,
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One SaaS to rule them all
Segment.io is a revolution in the tracking world. Launched in 2012 after a passage at Y-Combinator, it already raised more than 44 M $with funds including Accel partners, Kleiner Perkins, General catalyst and others to fulfill their mission. The true power of segment lies in two-way data binding. You do the integration only once, and that’s it.
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Two way data-binding — or how analytics can actually play a role in marketing :
The data wheel sends data back and forth, allowing you to track and automate pretty much anything. Popchef created Facebook ads with a CPC of less than 0,04€ by retargeting users who added meals to their cart and left without buying anything. The good news is you can pretty easily hack it with other tools like Zapier, Webhooks, write Keys and simple Urls, without being a programmer.
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Conclusion : hacking human time
Guillaume Cabane is a Growth-Hacking guru in Paris. He has created a perception of human time that is far superior to the truth. By having ultra personalized Emails sent automatically, you can create a perception of human time spent that is far superior to the truth. The difference between the perceived human time spent and the actual time spent is the growth Hacker’s margin. He gets more than 70% Open-Rate on average in his automatic Emails.
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Time Is Relative
The difference between the perceived human time and the actually time spent is the growth hacker’s margin.
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