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CONTENTMARKETINGINSTITUTE

Measuring Content Marketing Impact: How To Set Objectives That Matter

Measuring Content Marketing Impact: How To Set Objectives That Matter

contentmarketinginstitute.com

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Creating Shared Success Measures

There are three steps in order to ensure progress toward a shared destination:

  1. Ensure that you have created an actual and shareable objective. Having a well-articulated stretgy will deliver value to the business.
  2. Define what success means to all of you. By doing so, you will ge...

ROBERT ROSE

Without a clearly defined and shared vision of what success means, you can't measure anything meaningful

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