The Customer Experience Is Your Best Marketing - Deepstash
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Onboarding Matters

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The definition of marketing has changed

The definition of marketing has changed

The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Great definition, but marketing has changed. Some say it’s about lead generation, creating demand, building relationships, and engagement.

18

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Websites best illustrate how marketing has changed

It used to be that a good website was really a brochure on the internet. It was static, great color and maybe even a little animation made it stand out. If it was good, it might prompt a customer to pick up the phone or email an inquiry. 

But, today a good website is about offering up new content, sometimes daily (or even more often), in the form of articles, white papers, videos and even games. Customers can post comments and interact. It’s all about engagement with the customer. A good website can turn into something more than the customer just reading words and looking at pictures. 

15

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The customer experience is your best marketing

Create an amazing service experience that gets customers to not only come back, but to also share that experience with their friends, colleagues and family members. That may be the best form of marketing there is.

But beyond the actual customer experience, the interaction and engagement that happens before the sale needs to be considered as part of the experience. It’s about engagement, interaction and relationship building… before the customer ever decides to spend any money with you.

14

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