Ideas from books, articles & podcasts.
The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
It used to be that a good website was really a brochure on the internet. It was static, great color and maybe even a little animation made it stand out. If it was good, it might prompt a customer to pick up the phone or email an inquiry.
But, today a good website is about ...
Create an amazing service experience that gets customers to not only come back, but to also share that experience with their friends, colleagues and family members. That may be the best form of marketing there is.
But beyond the actual customer experience, the inter...
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Had a conversation with a Food Brand last week with a clear challenge in customer service experience. They get complaints from customers every week. After so much probing I found out they have no customer experience design and customer journey map since their formation in 2014. Sharing this article was influenced by that conversation.
Customer Experience is not a myth. A lot of facts prove its importance is building and growing a profitable and successful company. Here are some stats to help you make better business decisions for 2022!
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