The Customer Experience Is Your Best Marketing

The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Great definition, but marketing has changed. Some say it’s about lead generation, creating demand, building relationships, and engagement.

It used to be that a good website was really a brochure on the internet. It was static, great color and maybe even a little animation made it stand out. If it was good, it might prompt a customer to pick up the phone or email an inquiry. 

But, today a good website is about offering up new content, sometimes daily (or even more often), in the form of articles, white papers, videos and even games. Customers can post comments and interact. It’s all about engagement with the customer. A good website can turn into something more than the customer just reading words and looking at pictures.